"I Believe In You" (IBIY) began as a simple sticker shared with students to spark a wave of kindness.

Today, it's a global movement of connection and impact—sharable bracelets worn until the user feels called to pass it on, creating a ripple effect of belief and positivity around the world.

“Stay Another Day” started on the pages of a journal, written by someone just trying to hold on. Now they live on through clothing—a walking reminder that staying is brave, a message of hope for those who see it, and a way to spark real conversations around mental health.

This collaboration was built on a shared belief—that even the smallest message can change a life. Soon, we’ll release a bracelet designed to carry that message forward, passed from person to person when they need it most.

This movement is built by people like you. Thank you for being part of something that’s changing lives.